Always.

In written music it's an instruction. Sempre legato. Sempre piano. It tells the player that what follows applies to everything after it, not only to the bar it's written in.

We liked that a word for always is also a word for keep going.

The first thing we're making is a deck of instructions for paying attention. Sixty of them. You carry them. You draw one when you're waiting for something, or sitting across from someone, or walking home a different way.

The cards never change. You do.